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Jay-Z and Rihanna have teamed up with Budweiser for their new “Made For Music” international marketing campaign. Check it out below.

Roc Nation is teaming up with Budweiser for its global campaign “Made for Music,” celebrating music’s unique power and influence in bringing people together. The black-and-white commercials, directed by Mark Romanek, star Rihanna and Jay-Z and showcase the many ways people create.

Budweiser launches its global music campaign “Made For Music,” with a filmic black and white thirty second spot featuring JAY Z amongst a host of creators and artists from around the world. The spot is set to JAY Z’s “PSA” and was shot by director Mark Romanek. It captures the creative spirit of a global generation, showcasing the many ways people create and are punctuated with a bold super that expresses the ethos of the work, “It begins and ends with what you make.”