Everywhere I turn these days – I see Beyonce! The Bee Hive takeover! Beyoncé unveiled her highly anticipated H&M ads today. See below.
Via USA Today:
Bey, who kicks off her sold-out Mrs. Carter Show World Tour on April 15, will appear in television and print ads featuring pieces from the H&M summer collection. The ads introduce “Beyoncé as Mrs. Carter in H&M,” “the idea that women can be all things: strong, vulnerable, sensual, maternal, fun and flirtatious,” according to a release from H&M. Look for the clothes starting the beginning of May.
Says Beyoncé of the project: “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements —\– fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
The release describes the campaign, which was shot in Nassau in the Bahamas, as “an epic fantasy, with glamour, drama and also a sense of paradise.”
The commercial also features a new song from Beyoncé, Standing On The Sun, also out the beginning of May.