Nicki Minaj and Kmart announced today that they will collaborate to release a clothing line this year.
Sears Holdings, the owner of Kmart and its affiliate website ShopYourWay.com, has teamed up with Minaj and Maroon 5 singer Adam Levine to launch a series of new clothing lines. Nicki’s will host a variety of lifestyle products, which will include apparel and accessories.
Nicki expresses her excitement:
I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
The executive vice president and president of marketing and online Sears holding, Imran Kooma, shares:
We are thrilled to align Kmart and Shop Your Way with two of America’s superstars. We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Will you be buying Kmart Nicki Minaj apparel?