Compton rapper, Kendrick Lamar is The Source’s rookie of the year. I got a chance to see him perform over the weekend. AMAZING talent!

Following the commercial success of his debut album/mixtape good kid, m.A.A.d city, it comes as no shock that The Source chose Kendrick Lamar as their ‘Rookie of the Year’.

“We couldn’t believe something we didn’t know about. As a kid, all we seeing is street Shyte…,” Kendrick says in an excerpt from the interview. “When you see one of your partners get smoked and that same day you have someone coming to you preaching to you asking you, ‘Do you believe in God?,’ it gives you a [different] outlook.”

Check out the behind the scenes video of the shoot down below.