Alicia Keys has spearheaded a new campaign that encourages celebrities to temporarily sign off of their Twitter and Facebook
accounts in an attempt to raise money for charity.
The singer has recruited Lady Gaga, Justin Timberlake, Usher and others for “Digital Life Sacrifice” on behalf of Keys’ charity, Keep a Child
Alive.

For the campaign, the stars have filmed “last tweet and testament” videos and will appear in adverts showing them lying in coffins to represent their ‘digital deaths’.

Alicia will also be joined by her husband Swizz Beatz, Kim and Khloe Kardashian, Usher, Jennifer Hudson, Ryan Seacrest, Elijah Wood, Serena Williams in the campaign, which will start on Wednesday (01.12.10), which is World AIDS Day.

Alicia said no one she has approached had turned her down, explaining: “Once I got people on the phone and I was able to paint the concept for them, everybody was in.”

Leigh Blake, who is president and co-founder of the charity, added: “We’re trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we’re all from?”